In 2014, millions of Americans will be eligible to enroll in Medicaid for the first time. To help states develop effective strategies and messages to promote enrollment when the program expands, GMMB in coordination with Lake Research Partners conducted in-depth qualitative and quantitative research through the Robert Wood Johnson Foundation’s State Health Reform Assistance Network with people who will be newly eligible in 2014 in Alabama, Maryland, and Michigan. GMMB conducted a webinar that highlights findings on perceptions of Medicaid, motivations and barriers to enrollment, views on health insurance exchanges, desired enrollment experiences, and effective messages. The slide deck from the webinar, an archived version of the webinar, and a related methods and instruments slide deck can be accessed here.
