Getting the Word Out on Marketplaces: An Analysis of Education and Outreach Efforts Across States’ Health Insurance Marketplace
While states differ in their approaches to the education and outreach campaigns for their Marketplaces, they have a common mission of educating consumers about their coverage options. Many of the campaigns utilize creative and innovative strategies that move beyond typical government outreach efforts and target populations that are hard-to-reach and/or have high rates of uninsurance. While not exhaustive, this analysis reflects examples of state marketing efforts based on publicly available information as of September 2013.
