UI-Implementing National Health Reform: A Five-Part Strategy for Reaching the Eligible Uninsured

Historically health care insurance programs have fallen short of enrollment goals. This issue brief outlines five strategies policymakers could utilize to ensure successful enrollment when the insurance coverage expands in 2014 under the ACA. The strategies:

• A proactive national campaign that uses data to identify the uninsured and enroll them into coverage;
• Basing eligibility determinations on reliable data, whenever possible;
• Partnering with states to help consumers receive hands-on assistance;
• Consumer-friendly enrollment systems; and
• Effective interagency coordination.