Webinar: Communicating the Value of Health Programs During Tough Economic Times
Communicating the Value of Health Programs During Tough Economic Times
On March 26, SCI offered, with the support of the Robert Wood Johnson Foundation, the webinar Communicating the Value of Health Programs During Tough Economic Times.
The economic downturn and resulting budget challenges are the main – and sometimes only – focus for state policymakers as they endure difficult legislative sessions this year. How can health policymakers make the case to protect or even expand key health care programs in this context? What are the key arguments being made at the state and national level?
GMMB, one of the leading communications firms in Washington, DC, has been considering these questions. SCI and GMMB presented steps for developing messages to reach target audiences, research on current messages related to health reform and the economy, and tips of the trade to help adapt messages to your state’s political environment.
GMMB discussed three commerical spots during the webinar. To view these commerical spots please use the following links:
Please click here to access the webinar slides.
