Health Literacy and Health Insurance Literacy: Do Consumers Know What They Are Buying?

The second open enrollment period, during which eligible individuals may enroll in a Qualified Health Plan for 2015 in a marketplace, runs from November 15, 2014 to February 15, 2015. Some studies show that many do not understand the very terms and concepts necessary to make informed choices. For many people, it is the first time that they will have coverage. In addition, insurance is becoming more “consumer driven,” and often includes higher deductibles, which shifts financial risk to the patient. That increases the stakes and requires an even more sophisticated understanding of health insurance. This toolkit addresses the extent and significance of both health literacy and health insurance literacy for Americans buying and using health insurance.