Public Education, Outreach and Application Assistance

This report analyzes the public education and application assistance strategies employed during the 2014 open enrollment period based primarily the Health Reform Monitoring Survey (HRMS) and interviews with diverse informants in 24 states.  In addition to describing general trends involving public education and application assistance, this analysis shares promising practices used by particular states as well as suggestions offered by stakeholders and researchers. Such practices and suggestions focus primarily on state-based and partnership marketplaces, but many could also apply to federally-facilitated marketplaces.